Branding and Packaging Design for Local Honey
Services: Branding, Packaging and Label Design
Creating Packaging for Local English Honey
When it comes to packaging design, we understand the importance of having a strong shelf presence to stand out on the shelves. Effective packaging design plays an imperative role in the success of a product and communicates to the customer, whilst also communicating the necessary information regarding ingredients, storage information, and regulations.
We provide professional and bespoke packaging design services for local honey makers and artisan creators. For this project, we worked with a local business to create their brand, logo and label design for their locally made honey in Dalton, Lancashire. Their unique and modern approach was something we wanted to portray through the design of the label, using a modern typeface and brand styling that evoked a youthful look that had energy.
Branding for a Local English Honey with a Modern Twist
The branding concept behind is built on the idea of evoking nature, purity, and sophistication with the name itself blending “bee” with “evoke.” The choice of a modern, elegant typeface reflects the brand’s aim to appeal to youthful and quirky customers who appreciate artisanal quality with a contemporary style whilst suggesting a sense of luxury. Perfect for a honey brand that’s both rooted in nature and forward-thinking in its presentation.
If you’re an artisan or local honey maker in the UK, there are a few important compliance bits you need to keep in mind. Even local producers have to follow certain food safety and labeling rules. For example, your honey label needs to clearly say the word “honey,” you also need to include the country of origin (e.g. “Product of England”), the producer’s name and address, a best-before date, and a batch code. Also be aware of certain claims such as “Organic” unless properly certified.
Considering the Factors that Create Successful Packaging
Brand Identity
Design plays a crucial role in communicating the brand’s identity and values in a packaging design. Consistency with the brand’s visual language, including logo, colours, fonts, and imagery, helps reinforce brand recognition and establish a strong brand presence on the shelf.
Product Difference
Packaging should differentiate from competitors and attract the attention of target markets. Unique design elements, such as distinctive graphics, patterns, or illustrations, can help the product stand out and create a memorable impression.
Visual Hierarchy
Effective packaging design establishes a clear visual hierarchy that guides the viewer’s eye through the packaging and highlights key information such as the product name, features, and benefits. Strategic placement of elements and typography hierarchy aid in communicating information effectively.
Product Selling Points
The packaging design should communicate the product’s attributes, benefits, and usage instructions clearly. Iconography, symbols, and illustrations can be used to convey complex ideas or highlight specific product features.
FAQs for Product Packaging Design for Honey
How much does it cost for packaging design?
The cost for packaging design depends on the brief and instruction provided. Once we have the information required to form a costing we can provide a quotation and give an indication of how much time is involved.
What sort of packaging design do you do?
We can design a variety of packaging for the specific industry you are in. Over the years we’ve worked on a lot of packaging for the food manufacturing industry and we also provide our packaging design service for the healthcare and veterinary industry.
How long have you been in business?
Since 1977! When people ask us this they usually respond with “How long?!”
We’re a small family run business and have worked with clients large and small, building good relationships over the years. See if we’re a good fit for you, if you have a project in mind you’d like to discuss, please get in touch.
Related Services for Packaging Design for Honey
Branding, Logo Design
Graphic Design
We are Graphic Designers who specialise in commercial art and visual communication and provide our graphic design services to the highest standards. From brochures to packaging design, we deliver a personal service, trusted by our clients.
Print Design
We offer a bespoke design service for a variety of printed materials. From flyers and leaflets to business cards, business stationery and direct mail. We design and deliver print designs suited to your business needs.
Looking for a Packaging Designer?
Reach new potentials with effective design solutions. If you have a project in mind that you would like to discuss for new or existing business or establishment, please get in touch.