Packaging Design for Small Business

Bespoke, Professional Packaging Design Services

When it comes to packaging design, we understand the importance of having a strong shelf presence to stand out from competitors. Effective packaging design plays an imperative role in the success of a product and communicates to the customer.

We provide professional and bespoke packaging design services for small businesses.

For this project, we worked with NW Design, designing the packaging for the small business Parkland Honey based in Hatfield. Made in the gardens of Hatfield House, Parkland Honey sells its honey at local food fairs and events within the community. A series of labels were created for digital print, which is a very cost-effective solution for packaging design and small print runs.

Cost Effective Packaging Design for Small Business

A great benefit of digital printing for food and drink labels and for small business is the capacity to print on demand. For small businesses especially, the need for large print runs is not necessary and can lead to waste. Digital printing is a quick and simple process, compared to the more complex print process used within the industry.

Unlike traditional printing methods, such as offset printing, digital printing eliminates the need for costly setup fees and plates, making it more economical for short print runs. This affordability allows small businesses to order packaging in quantities that match their specific needs, reducing inventory costs and minimizing waste. Additionally, digital printing offers flexibility incorporating variable data or design variations. With quick turnaround times and minimal setup requirements, digital print for packaging design empowers small businesses to achieve professional-looking packaging that enhances brand visibility and consumer appeal, all while staying within budget constraints.

Considering the Factors that Create Successful Packaging 

Several important factors come together to create an effective and visually appealing solution for a packaging design. Here are our key considerations:

Brand Identity: Design plays a crucial role in communicating the brand’s identity and values in a packaging design. Consistency with the brand’s visual language, including logo, colours, fonts, and imagery, helps reinforce brand recognition and establish a strong brand presence on the shelf.

Product Differentiation: Packaging should differentiate from competitors and attract the attention of target markets. Unique design elements, such as distinctive graphics, patterns, or illustrations, can help the product stand out and create a memorable impression.

Visual Hierarchy: Effective packaging design establishes a clear visual hierarchy that guides the viewer’s eye through the packaging and highlights key information such as the product name, features, and benefits. Strategic placement of elements and typography hierarchy aid in communicating information effectively.

Communication of Product Attributes: The packaging design should communicate the product’s attributes, benefits, and usage instructions clearly. Iconography, symbols, and illustrations can be used to convey complex ideas or highlight specific product features.

Compliance and Regulations: Packaging designs in the UK must comply with regulatory requirements and industry standards for food labelling especially, safety warnings, and product information. Text elements on the packaging must be legible and easy to read at a glance. Clear typography, appropriate font sizes, and sufficient contrast between text and background ensure readability, especially in retail environments where products compete for attention.

Consumer Engagement and Interaction: Interactive elements, such as QR codes can enhance consumer engagement and create memorable brand experiences. Incorporating such elements into the packaging design of a product can increase product appeal and encourage consumer interaction.

FAQs for Product Packaging Design Small Business