Packaging Design in Greater Manchester
Client: Pasco FoodsServices: Food Packaging Design, Label Design, 3D Design
Product Packaging Design Manchester
In product packaging design, we have created various packaging solutions for our client Pasco Foods. Over the years we’ve designed their food packaging, promotional adverts, brochures, and POS displays for both retail and trade. In more recent times we’ve been involved with their packaging designs for digital print.
Creating Effective Packaging Design with Impact
We work with various clients within the food and manufacturing industry and have good knowledge and experience in creating numerous packaging and label designs for different brands, whilst also designing packaging that caters to specific packaging regulations that may be required for country specific rules and regulations.
Considering the Factors that Create Successful Packaging
Brand Identity
Design plays a crucial role in communicating the brand’s identity and values in a packaging design. Consistency with the brand’s visual language, including logo, colours, fonts, and imagery, helps reinforce brand recognition and establish a strong brand presence on the shelf.
Product Difference
Packaging should differentiate from competitors and attract the attention of target markets. Unique design elements, such as distinctive graphics, patterns, or illustrations, can help the product stand out and create a memorable impression.
Visual Hierarchy
Effective packaging design establishes a clear visual hierarchy that guides the viewer’s eye through the packaging and highlights key information such as the product name, features, and benefits. Strategic placement of elements and typography hierarchy aid in communicating information effectively.
Product Selling Points
The packaging design should communicate the product’s attributes, benefits, and usage instructions clearly. Iconography, symbols, and illustrations can be used to convey complex ideas or highlight specific product features.
Cost Effective Packaging Design Solutions Manchester
A great benefit of digital printing for food and drink labels and for small business is the capacity to print on demand. The need for large print runs is not always necessary and can lead to waste. Digital printing is a quick and simple process, compared to the more complex print process used within the industry.
Unlike traditional printing methods, such as offset printing, digital printing eliminates the need for costly setup fees and plates, making it more economical for short print runs. This affordability allows businesses to order packaging in quantities that match their specific needs, reducing inventory costs and minimizing waste. Additionally, digital printing offers flexibility incorporating variable data or design variations. With quick turnaround times and minimal setup requirements, digital print for packaging design empowers businesses to achieve professional-looking packaging that enhances brand visibility and consumer appeal, all while staying within budget constraints.
Related Services
Branding, Logo Design
Graphic Design
Print Management
FAQs for Food Product Packaging Design
How much does it cost for food packaging design?
The cost for packaging design depends on the brief and instruction provided. Once we have the information required to form a costing we can provide a quotation and give an indication of how much time is involved.
What sort of packaging design do you do?
We provide a full range of packaging design solutions, including product packaging, label design, eco-friendly packaging, and custom packaging tailored to your brand. Whether you need a simple label refresh or a complete bespoke design, we create packaging that protects your product, communicates your message, and attracts your ideal customers.
How do you create packaging designs for different industries?
Our approach to creativity is the same no matter the industry. We start by understanding your brand, your target audience, and what you want to achieve. From there, we adapt the design to suit your sector, whether it’s food, cosmetics, retail, or something else. The result is packaging that reflects your vision and connects with your customers.
Can you help with printing and production after design?
Yes. We work closely with our trusted print partners, who have extensive knowledge in packaging production and materials. This ensures that your packaging design is not only visually effective but also produced to a high standard, with the right finishes and durability for your product.
Looking for a Packaging Designer?
Reach new potentials with effective design solutions. If you have a project in mind that you would like to discuss for new or existing business or establishment, please get in touch.