Food Label Design for Peanut Butter
When it comes to packaging design, we understand the importance of having a strong shelf presence to stand out from competitors. Effective food packaging design not only attracts attention on crowded shelves but also communicates essential details such as ingredients and branding.
We were approached to produce a new label design for a new range of 100% peanut butter (smooth and crunchy), which was to be sold in Farmfoods across the country. The playful typography and colourful background became an important part of the design.
Considering the Factors that Create Successful Packaging
Brand Identity
Design plays a crucial role in communicating the brand’s identity and values in a packaging design. Consistency with the brand’s visual language, including logo, colours, fonts, and imagery, helps reinforce brand recognition and establish a strong brand presence on the shelf.
Product Difference
Packaging should differentiate from competitors and attract the attention of target markets. Unique design elements, such as distinctive graphics, patterns, or illustrations, can help the product stand out and create a memorable impression.
Visual Hierarchy
Effective packaging design establishes a clear visual hierarchy that guides the viewer’s eye through the packaging and highlights key information such as the product name, features, and benefits. Strategic placement of elements and typography hierarchy aid in communicating information effectively.
Product Selling Points
The packaging design should communicate the product’s attributes, benefits, and usage instructions clearly. Iconography, symbols, and illustrations can be used to convey complex ideas or highlight specific product features.
FAQs for Food Label Design
What does your label design process look like?
We begin with a chat to understand your brand, product, and goals. From there, we work closely with you, creating initial ideas, refining visuals, and finally delivering the final solution.
What information do you need from me?
We’ll ask for basic product details, any current brand assets (logo, fonts, colour palette), any regulatory label requirements once the design is finalised. The more detail you give us, the smoother and faster the design process becomes.
How much does a label design cost?
Yes this is the question everybody asks, however costs vary depending on the complexity of your project, the packaging format (label, box, pouch, etc.), the detail required and how many design revisions are needed. Once we know what you’re after, we can provide a clear, no-obligation quote.
What types of packaging design do you offer?
We offer a full range of services: wholesale packaging, label design, retail packaging, cosmetics or non-food products, and point-of-sale packaging or POS displays. Whether you need a simple label or a complete bespoke design, we’ve got you covered.
How long does a typical label design project take?
That depends on the scope; a simple label design, we may be able to get some initial visuals to you in a week or two, while a full brand package might take longer. Once we know your requirements, we’ll give you an idea along with your quote.
Related Services for Packaging Design
Branding, Logo Design
Graphic Design
Print Management
Get in Touch
Reach new potentials with effective design solutions. If you have a project in mind that you would like to discuss for new or existing business or establishment, please get in touch.