Home Fragrance Branding and Packaging
Client: Beevoke, Bliss
Branding and Label Design for Home Fragrance
When it comes to packaging design, we understand the importance of having a strong shelf presence to stand out from competitors. From food packaging to cosmetics, effective packaging design not only attracts attention on crowded shelves but also communicates essential details such as nutritional information, ingredients, and branding. It plays an imperative role in the success of a product.
Bliss is a contemporary home fragrance brand under the Beevoke product line, designed to bring a sense of calm, clarity, and modern luxury into everyday spaces. Embracing Beevoke’s modern approach, Bliss takes a fresh approach to home fragrance by combining elegant typography with delicate, expressive illustrations on its labels. The use of soft flowing illustration paired with minimalist modern typography, each element of the label design is carefully considered to evoke serenity and sophistication, appealing to the modern and conscious customer who appreciates subtle beauty in their home environment.
The Importance of Effective Design for Home Fragrance Products
Design communication plays a crucial role in the success of home fragrance products, as they are often the first impression a customer has with that brand. In a market where scent is intangible at first glance, visual identity becomes even more powerful. It communicates quality, mood, and purpose before the product is even opened. Thoughtful packaging design from elegant typography and illustrations to the materials chosen for the actual label on the product, adds to the overall sensory experience, making the purchase or gifting of a candle, diffuser, or spray into something more meaningful.
There are also various elements to consider when understanding UK compliance regulations for home fragrance packaging. In the UK, home fragrance products like candles, reed diffusers, and room sprays are required to meet specific labeling requirements to ensure consumer safety and legal compliance. The key requirements include product identity, clearly stating what the product is (e.g. “Scented Candle” or “Reed Diffuser”).
Packaging Designs with Brand Consistency and Creativity
FAQs for Packaging Design Services
How much does it cost for packaging design?
The cost for packaging design depends on the brief and instruction provided. Once we have the information required to form a costing we can provide a quotation and give an indication of how much time is involved.
What sort of packaging design do you do?
We can design a variety of packaging for the specific industry you are in. Over the years we’ve worked on a lot of packaging for the food manufacturing industry and we also provide our packaging design service for the healthcare and veterinary industry.
How long have you been in business?
Since 1977! When people ask us this they usually respond with “How long?!”
We’re a small family run business and have worked with clients large and small, building good relationships over the years. See if we’re a good fit for you, if you have a project in mind you’d like to discuss, please get in touch.
Related Services for Product Packaging Design
Branding, Logo Design
Graphic Design
Print Design
Looking for a Packaging Designer?
Reach new potentials with effective design solutions. If you have a project in mind that you would like to discuss for new or existing business or establishment, please get in touch.